What’s Your True Story? How to Connect to Your Audience

“Based on a true story”

João Lino was a boy who was blind from birth. He always had a distorted picture of everything around him. He has an active imagination and nothing seemed to be true. When he got a styling pair of glasses on his birthday he became a master of storytelling. The lenses seemed to be from movie cameras, his tears flowed like ocean waves and his eyes could now see for miles. He could imagine a world of his own and create his own stories.

. . .


Great stories are one of the most powerful ways to make connections with your audience. It’s a way to share the story of who you are and form a true relationship with your audience by creating an engaging platform for you and your brand.

Since humans first walked on Earth, they have told stories. Through cave drawings, humans have told stories as a way to shape our existence.

Have you ever imagined figures in the clouds? We can create stories with a lot of them. Many of us enjoy being moved by a story because of expectations, promises, and emotions.

Great stories are rarely pointing at everyone. If you need to bring your story to appeal to everyone, it will appeal to no one. The most successful stories satisfy a tiny audience and this tiny audience will spread your story in the world.

The best stories don’t teach people anything new. It only shares knowledge and experience making connections with you and your audience.


What about you? What’s your true story? Once again let me hear you in the comments!




“Everything you can imagine is real.” is a quote by Pablo Picasso


Olá, sou Darruda, você é bem vindo! Algumas coisas que você precisa saber sobre mim: Sou designer gráfico e ilustrador no Rio de Janeiro, Brasil. Eu me concentro no valor conceitual das imagens. Eu uso elementos mínimos para criar um logotipo. Eu conto histórias com minhas ilustrações. Eu tenho uma marca de camisetas divertidas chamada Darruda T-shirts. Estou disponível para parcerias e licenciamento de imagens existentes. Não perca minha loja e meu blog.

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